The Art of War with Goran Lozo

The Art of War is a weekly reading of Sun Tzu for people who lead under pressure: one passage, one application, eight to ten minutes.

Sun Tzu has been quoted in business for decades, usually badly: a line pulled out of context, bent into a slogan about crushing competitors. That is not what the text says. The Art of War is a manual about winning without fighting, about knowing when not to engage, about the cost of a battle you win badly. Each Wednesday, this show takes one passage, explains what it actually meant in its original context, and shows where it applies to the decision you’re facing this week.

Goran Lozo brings a rare vantage to the text. His background spans combat service, counterterrorism, and executive protection, alongside a 7th-degree black belt in traditional karate, a World Championship bronze medal, and more than 5,000 coaching hours with executives, founders, attorneys, and athletes. He is the creator of the Pressure Performance Protocol™ and the founder of BIZ Consulting USA.

New episodes every Wednesday.