Pressure isn’t your problem.
It’s your raw material.

I’ve spent my life in places where pressure is not a metaphor — special operations, counterterrorism, executive protection, the world championship mat. For nearly two decades, I’ve taught executives and organizations to do what I learned there: perform when it counts.

Goran Lozo
Executive & Performance Coach

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Pressure isn’t your problem.
It’s your raw material.

I’ve spent my life in places where pressure is not a metaphor — special operations, executive protection, the world championship mat. For nearly two decades, I’ve taught executives and organizations to do what I learned there: perform when it counts.re.

Goran Lozo
Executive & Performance Coach

By submitting this form I agree to be contacted

Forged

Special operations and counterterrorism service, where composure under pressure was the job description.

Tested

47 years in traditional karate. World Championship bronze medalist. 7th-degree black belt.

Proven

Founder of BIZ Consulting USA. 5,000+ documented coaching hours with more than 150 paid clients since 2007.

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Who I work with

  • Leaders in demanding roles

  • Owners running their own businesses

  • Individuals working on something personal

Two Doors

Work With Me (individual)

For the person carrying it. One-to-one coaching for executives, founders, business owners, and individuals working on something that matters to them. Nine programs, from a single session to a full year — some built on the Pressure Performance Protocol™, others on whatever the situation actually calls for.

Work With My Firm (organizational)

For the sponsor buying on outcomes. Executive coaching, leadership development training, and workplace wellness consulting delivered through BIZ Consulting USA LLC  — with measurement built in, not bolted on.

The Pressure Performance Protocol™

Most performance advice tells you to manage pressure. I don’t think that’s the job. The job is to build a person who works properly while the pressure is on — and then to prove it transferred back to the actual role.

The Protocol has five parts: a Pressure Profile diagnostic that establishes where you currently break, five Pressure Domains that name what kind of pressure you’re facing, a Test Loop that applies it deliberately rather than waiting for the next crisis, a four-band Performance Rubric — Overtaken, Holding, Composed, Forged — that measures the change, and a Transfer Bridge that moves the gain out of the session and into the week.

Every Monday and Wednesday

Goran Lozo podcast Huddle
The Art of War with Goran Lozo

Trusted by leaders who can’t afford to fail

C.S., Retired C-Suite Executive, Fortune 500 Logistics Company

I approached retirement the way I approached everything in my career: deliberately. After decades of leading at the highest level, I knew the next chapter deserved the same rigor, so I hired Goran. He helped me design a new daily architecture and build a new perspective on purpose, with physical activity at its center. Today I’m competing and more energized than I was at fifty. The transition most executives fear became the best chapter I’ve written.

These testimonials are from real clients. Many clients hold senior roles, so their identities remain confidential under International Coaching Federation (ICF) rules. Each testimonial appears with the client’s written permission. Titles, the name initials, and company descriptions are accurate for the engagement period. No client received compensation. All statements are genuine; nothing is fabricated, composited, or embellished.

Goran Lozo attending the conference on leadership

Start the conversation

One confidential call. No pitch, no obligation. We’ll look clearly at the gap between where you are and where you intend to be — and I’ll tell you honestly whether I’m the right person to help you close it.